When I joined Infrastructure Ontario as a Multimedia Design Advisor, their LinkedIn had 60,000 followers. Over two years, producing 100+ pieces of content annually, that grew to 100,000 — a 67% increase, with individual posts generating 200–800+ engagements. This is a collection of the video and photo work behind those numbers, from 2024–2026.

The role meant owning video from idea to execution — collaborating with internal stakeholders across high-profile provincial projects, C-suite communications, and multi-platform content.

How I worked

Full pipeline ownership: client intake and creative briefs → shot-list creation, scripting and storyboarding → field capture (multi-camera, aerial, cinematic lighting, audio, interviewing) → motion graphics and English/French versioning → AI-assisted post-production (DeepSeek, ElevenLabs) → delivery and rollout.

The results

100+ pieces of content produced annually, across transit, healthcare, provincial infrastructure, and corporate-level communications:
- Transit: Ontario Line, Eglinton LRT, Finch LRT
- Healthcare: CAMH (Centre for Addiction and Mental Health), CHEO, Mississauga Hospital, South Niagara Hospital, Queensway Health Centre, Grandview Kids, West Lincoln Memorial Hospital, Stevenson Memorial Hospital, Prince Edward County Memorial Hospital, Foyer Richelieu Long-Term Care, Lakeridge Health LTC, Humber Meadows LTC, West Park Healthcare Centre
- Provincial: various courthouses and provincial properties throughout Ontario
- Lending Program: Infrastructure Ontario provided loans towards various builds throughout the Province
- Internet infrastructure: Accelerated High Speed Internet Program, Ontario Satellite Program
IO's LinkedIn grew from 60,000 to 100,000 followers (+67%)
Individual posts generated 200–800+ engagements